A slogan is one that defines a company to the fullest. It brings out the real intention of the company itself. Qatar Airways has one such slogan that brings to light an all-new airline before its people. It has recently changed its slogan however and each one of these slogans carries with it a significant meaning and importance.
Earlier, the slogan of the airline was “Taking you more personally”. This slogan brought out the intention of the company to consider its people as family itself. This meant that every staff of the airline took its passengers and their needs and requirements very seriously. This slogan also shows how much care the staff and crew members had for its passengers. It was in a way a building block of the relationship between the airline and the people.
However, the company recently chose to change the slogan and this time it changed it into one that defined the airline itself in a newer and more positive dimension. It helped to reflect the image of the company as a classy and high-end airline. Currently, the airline holds the slogan that reads “World’s 5-star airline”. Clearly, this slogan portrays the airways as one that every person must travel at least once in their life.
The slogan helps to let people know that Qatar Airways is not just an airline, but is a world-class airline with comfort of travel and concern for its people. The company therefore, chose the right slogan to promote itself in the world market in an excellent way.
Earlier, the slogan of the airline was “Taking you more personally”. This slogan brought out the intention of the company to consider its people as family itself. This meant that every staff of the airline took its passengers and their needs and requirements very seriously. This slogan also shows how much care the staff and crew members had for its passengers. It was in a way a building block of the relationship between the airline and the people.
However, the company recently chose to change the slogan and this time it changed it into one that defined the airline itself in a newer and more positive dimension. It helped to reflect the image of the company as a classy and high-end airline. Currently, the airline holds the slogan that reads “World’s 5-star airline”. Clearly, this slogan portrays the airways as one that every person must travel at least once in their life.
The slogan helps to let people know that Qatar Airways is not just an airline, but is a world-class airline with comfort of travel and concern for its people. The company therefore, chose the right slogan to promote itself in the world market in an excellent way.